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“Ecometrix has something unique that the concrete industry has long needed.
Through the Ecometrix platform, everyone in the industry can now see how they are performing so they can understand where they need to increase the pace of innovation to be competitive.”

Katarina Malaga, RISE, Infrastructure and concrete technology
BETCRETE 3.0
  • The Real AI Shift Coming to Construction in 2026

    The Real AI Shift Coming to Construction in 2026

    For years, the concrete and construction sector has been told that AI would revolutionize everything: from mix optimization to predictive maintenance. Some of that promise has materialised. Much of it has also been noise. As we move towards 2026, however, a more fundamental shift is underway. AI's greatest impact will not come from smarter algorithms…

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NEWS AND ARTICLES

  • The Real AI Shift Coming to Construction in 2026
    The Real AI Shift Coming to Construction in 2026
    ,

    For years, the concrete and construction sector has been told that AI would revolutionize everything: from mix optimization to predictive maintenance. Some of that promise has materialised. Much of it has also been noise. As we move towards 2026, however, a more fundamental shift is underway. AI's greatest impact will not come from smarter algorithms…

  • How To Think About Embodied Carbon As A Real Estate Investor
    How To Think About Embodied Carbon As A Real Estate Investor
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    In real estate, sustainability efforts traditionally focus on operational energy because it impacts operating costs and potentially rent levels. Until recently, few expected embodied carbon, the emissions from construction, to enter the conversation. Yet early signals suggest that it may soon become an important factor. This trend has begun in markets such as the Nordics,…

  • 2025 Year-End Reflection:How Small Decisions and the Right AI Are Quietly Transforming Concrete
    2025 Year-End Reflection:How Small Decisions and the Right AI Are Quietly Transforming Concrete
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    Concrete is one of the world's most essential materials, and one of the most scrutinized. Yet the real transformation we witnessed in 2025 wasn't defined by dramatic breakthroughs or disruptive shifts. It was built quietly. Across the whole cement value chain, the same pattern repeated itself: Meaningful progress came from small improvements – repeated consistently, supported…