Ecometrix board member Mattias Axelsson was interviewed by the magazine Realtid. “The profitable path towards the 2030 climate target must start now.”
We summarize the article here but you can read the full article here on the Realtid website.
In the article, Mattias describes the decisive challenge facing the business world until 2030, namely to meet ambitious climate goals and emphasizes that the year 2024 is a critical year when the path for necessary innovation towards climate goals must be laid in order to achieve success in 2030. To succeed, a focus is required on technological maturity, scalable business models and a synchronization with market demand – and that it must be done now.
The maturity of the technology is central to the success of the transition, and expectations of breakthroughs must be balanced with realistic assessments. The scalability of new business models is also of great importance in order to achieve the goals of significant environmental and business impact. In addition, it is crucial to time the market demand in order to make an impact for new sustainable business.
Mattias points out that time is short for many companies to reach the 2030 goals and that it is necessary to act now to secure a sustainable and profitable future. Having a holistic view of the innovation work, reconsidering old views and ways of working and focusing on technology, scalable business models and the ability to time the market's needs are crucial components of the companies' profitable climate work until 2030.
At Ecometrix, we focus on helping companies get the right data in place to support climate-friendly innovation. Having access to industry-specific sustainability data is an important component of understanding how technology and innovation make the 2030 goals possible. Read about how we worked with the concrete industry in Sweden to make this possible.
